The Blogger’s Guide To Launching An Online Fashion Boutique

You may remember that a few months ago, I shared a post about a motivational guide to starting your own home fashion business. With that in mind, I thought that today, I would share some tips and ideas for launching your own online fashion boutique. Because the truth is, when it comes to making an income, sometimes blogging just isn’t enough.

If you run a fashion blog and are passionate about style, starting an online fashion store could be the perfect next step for you. The great thing about online stores is that they are cheap to launch, so even if you’re on a small budget, it’s doable. You won’t need to stress about finding a place to open your store - no rent or no employees to hire, you can do almost everything yourself.

To give you an idea of the ins and outs of launching an online fashion boutique, I’ve put all the important stuff together in this handy guide. Happy reading and good luck!

Pick your market
The first thing that you need to do is think about your market - aka who you want to target. This is important as your target market will impact on what you sell, so it’s crucial to think this through. For example, the types of clothes teenage girls will buy will be different to what women in their twenties would buy. Your best bet is to use your blog’s readers to choose what products to stock and who to aim them at. If, for example, your blog is mostly read by women in their twenties, tailor your online store to them. By doing this, you’ll have a higher chance of success.

Research suppliers
Once you’ve decided on who your target audience will be, the next step is to start researching suppliers. Think about the types of things you would like to supply and go from there. You don’t just have to offer a range of clothing; you could also offer accessories. Stylish shoes, these unique elf-925 sterling silver necklaces, and a range of scarves could all work well. So as well as looking for clothing suppliers, look out for suitable accessories companies to source products from. Remember to look for brands with a difference - when it comes to business unique is always best.

Set up your website and link it to your blog
The next step is to set up your website. For this, you will need to buy a domain name and have a custom site made up for you. Thanks to web design companies offering cheap deals, this doesn’t have to be expensive. It’s just a case of picking a design that matches your blog and is appealing and eye-catching. It’s also crucial that your website is linked up to your blog so that your readers can access it easily. 

Advertise like crazy
Last but not least, advertise like crazy. Place adverts on various websites that appeal to your target audience. Take advantage of social media for advertising purposes. Create business accounts to use for advertising your new store. Advertising doesn’t have to be expensive; it’s just a case of being smart about how you go about it.

There you have it, everything that you need to know about launching your own online fashion store.


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